Marketing is a complex and competitive process for interesting potential customers and clients in your products and/or services.

Most digital marketing strategies have to be multi-channel to be effective. You have to rely on a mix of search engine optimization (SEO), social media marketing, email, sms and whatsapp marketing, and many more to move customers through the buyer’s journey.

Marketing essentially consists of 3 major parts:

• Market Research – The first step to starting any business must be Marketing Research, which would include the following:
  • You need to research your target audience to find the right markets for your Business
  • Then find keywords for your target market.
  • You can get keyword competition i.e. seo difficulty, organic difficulty, competing websites and much more using free tools such as ubersuggest.
  • Use the knowledge from the keyword research to create your products, content & the marketing and sales strategy.
• Lead Generation – Well ofcourse the key purpose of any Marketing function is to generate Leads for the Sales process to close it to a Sale:
  • For the same you need to be able to generate leads!
  • You can do this by adding pop-ups, lightboxes or in-line lead forms to your blog posts & pages.
• Follow-up & Closure Process
  • Once a lead is generated, the next part is to follow-up with the lead.
  • This can be done by sending educational messages about your product or service.
  • Use Educational messages to impart high quality information to your lead, that will actually benefit the lead for that purpose. This establishes credibility.
  • You can send follow-up messages to leads using email, sms, whatsapp or push messages.

We have listed down the key marketing functions and its corresponding functions: